Herve Tullet (b.1958) studied Fine Art and worked as an Art Director for ten years before joining the advertising industry. In 1994 he published his first book for children and has since become one of the world's most innovative children's authors and has won numerous awards. Known in France as 'The Prince of pre-school books', Tullet takes the concept of reading to a new level, teaching young minds to think imaginatively, independently and creatively. His titles include I am Blop!, The Big Book of Art and the 'Let's Play Games' series of board books for young children, also published by Phaidon Press. He lives in Paris.