This book is extremely stimulating and thoroughly enjoyable. Horowitz brings deep insight to his analysis, and he weaves in beautiful historical examples. His discussion of front- and backroom business by dealers, loss leaders, and profit makers is telling. Think about the art world using his concepts. Your views will change. -- Richard J. Zeckhauser, Frank P. Ramsey Professor of Political Economy, John F. Kennedy School of Government, Harvard University Art of the Deal is cogently argued, thoroughly researched, and richly documented. It is also, to my knowledge, highly original, and not only in its subject matter--giving a textured financial analysis of contemporary art, in all its market manifestations--but in the rigor of its financial analysis. I don't know of another book like it in the field. -- James Cuno, president and director, Art Institute of Chicago

Noah Horowitz is an art historian and expert on the international art market. He has edited and contributed to publications on contemporary art and economics for institutions including the Serpentine Gallery, London; the Astrup Fearnley Museum of Modern Art, Oslo; and the United Kingdom's Intellectual Property Office. He received his PhD from the Courtauld Institute of Art, London, and currently lives in New York, where he is a member of the faculty of the Sotheby's Institute of Art and director of the VIP Art Fair.

List of Illustrations xi Preface xiii Acknowledgments xix Notes on Sources xxi Introduction 1 Chapter 1: Video Art 26 Chapter 2: Experiential Art 87 Chapter 3: Art Investment Funds 143 Conclusion 188 Appendix A: Record Prices for Video Art at Auction, December 2009 215 Appendix B: The Film and Video Collections of Tate and the Whitney Museum of American Art 218 Appendix C: Art Investment Fund Universe 257 Notes 281 Selected Bibliography 331 Index 349