A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalog explores how text, image, and ideas distil into a logo across events, fashion, media, music, and retailers. Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the Visuals and philosophy behind brand identity.

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Author description

The editor: Julius Wiedemann studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN titles include Illustration Now!, Logo Design, Jazz Covers and Information Graphics.

General Fields

ISBN : 9783836556347
Publisher : Taschen GmbH
Imprint : Taschen GmbH
Weight (g) : 1290.0
Publication date : 01 June 2015
Dimensions : 195mm X 140mm
Produced in : Germany
Product Type : books

Special Fields

Author : Julius Wiedemann
Bind : Hardback
Edition : 0220
Language : eng
Dewey classification : 741.6
Pages : 664
BIC subject : AKC