Pantone Inc. is the world-renowned authority on colour. For more than 45 years Pantone has been inspiring design professionals with products, services, and technology for the colorful exploration and expression of creativity. In 1963, Lawrence Herbert, Pantone's founder, created the Pantone Matching System, a book of standardized colour in fan format, an innovative system for identifying, matching and communicating colours to solve the problems associated with producing accurate color matches. Today, the Pantone name is known worldwide as the standard language for accurate colour communication.