Author(s): Daniel Goleman

Psychology

Most of us want to make the right choices as consumers. But how can any one individual's choices make a difference? And, more importantly, what are the right choices? In this provocative new book Daniel Goleman shows that everything about what we buy and why is about to change. To date, he argues, our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional, focusing on single problems in isolation from the rest. Our 'green' awareness is so superficial we often do more harm than good by ignoring the adverse impacts of the far vaster proportion of what we buy and do. Ecological Intelligence shows how the phenomenon of radical transparency - the availability of complete information about all aspects of a product's history - is about to transform the power of consumers and the fate of business. Companies will no longer be able to control their own reputations. For the first time what they say will matter far less than what they actually do. They will be genuinely accountable. Ecological Intelligence sends a fresh and hopeful message to readers.By mobilizing consumers to create an enormous market force for virtuous business decisions, it is the essential handbook for understanding the coming information revolution.




Author Biography: Daniel Goleman is an internationally renowned psychologist, specialising in emotional behaviour and emotional intelligence. He is co-chairman of The Consortium for Research on Emotional Intelligence in Organizations at Rutgers University, co-founder of The Collaborative for Academic, Social and Emotional Learning at Yale University as well as a member of the board of directors at the Mind & Life Institute. In recognition of his efforts to communicate the behavioral sciences to the public, he was elected a Fellow of the American Association for the Advancement of Science. Goleman's previous book, Emotional Intelligence has been translated into 30 languages selling over 6 million copies worldwide and remains one of the bestselling non-fictions works of the past decade. Goleman lives in the Berkshires in the United States.

First published 2009.