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Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
$27.95 AUD
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Category: Business & Economics
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketi ...Show more
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