What makes a business grow beyond the competition? What powers it to the top and keeps it there?

"By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times." --Arianna Huffington "When you start reading "Grow," you may well feel a little skeptical about the ideal and its bottom-line value. But you'll soon become intrigued - and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out." --Sir Martin Sorrell, CEO, WPP" "Grow" is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth." --Robert A. McDonald, chairman, president, and CEO, Procter & Gamble "A landmark book tailor-made for the times!" --Tom Peters, coauthor of "In Search of Excellence" ... A new, powerful model for business. ... A must-read ... for all business leaders." --Sheryl Sandberg, COO, Facebook

Jim Stengel was the director of marketing at P&G for twenty-five years and is the founder of the Jim Stengel Company, a consulting firm. He is also a professor of marketing at the UCLA Anderson School of Management.