Author(s): Amber Daines

Business & Economics

Well Said: How to be Heard in Business and Generate Real Influence is a book for anyone wanting to get their own messages across in the most effective way possible, no matter the platform. Whether you are fronting a start-up, striving as a corporate leader, seeking to grow your brand or fuelling a not-for-profit group, this is a practical guide that shares the proven steps to be heard successfully. With 25 original interviews with game changers from different sectors, and nine 'Action Lists', you too will easily master the tools and techniques essential to clarify and amplify your ideas, both in the workplace and beyond. This book covers: * Why speaking is the key to influencing others into action * How to craft your story * Knowing your key audience * Identifying your message * Tips to delivering pitches, speeches, TEDx talks, webinars and more * Choosing the right forum * Deciding the best ways to get your message heard * Using traditional and social media to generate credibility and brand power * Curating your content for real cut-through