Author(s): Steven Johnson
Where do good ideas come from? And what do we need to know and do to have more of them? This title explores the secrets of inspiration. It identifies the seven key principles to the genesis of great ideas, from the cultivation of hunches to the importance of connectivity and how best to make use of new technologies.
Stimulating and insightful ... a huge diversity of bright ideas Financial Times Johnson develops his provocative thesis in a book that is lucid and ... brilliant. New Scientist [An] exhilarating, idea-thirsty book ... full of intriguing facts. Sunday Times
Steven Johnson is the author of the US bestsellers The Invention of Air, The Ghost Map, Everything Bad Is Good For You, and Mind Wide Open, as well as Emergence and Interface Culture. He is the founder of a variety of influential websites - currently, outside.in - and is a contributing editor to Wired.