Author(s): David Jones
You CAN combine social responsibility with superior profitability and shareholder value: in this book, a pioneering CEO shows how.
Practical, bottom-line focused advice on making social responsibility work in real businesses.
Why tomorrow's most successful businesses will be the most socially responsible -- and why failures of social responsibility will place your company at unacceptable risk.
By Havas Worldwide CEO David Jones: one of today's most dynamic and innovative new global business leaders.
Tomorrow's most successful companies will also be the most socially responsible. What's more, in today's intensely social and transparent world, companies that fail to be socially responsible place their very survival at risk. But how can enterprises successfully integrate social responsibility with their fundamental commitment to increasing profitability and shareholder value? In this book, one of the world's most innovative and dynamic CEOs takes on the challenge, and shows exactly how it can be met. Havas Worldwide CEO David Jones offers indispensable practical guidance for ensuring that your business has a positive social and environmental impact while at the same time delighting customers and shareholders alike. Who Cares Wins is replete with examples, both positive and cautionary -- from Evian's award-winning 'roller babies' campaign to BP's Deepwater Horizon oil spill. Jones also offers up-to the- minute guidance on engaging with customers and communicating your firm's commitments through today's most powerful social media. Beyond hope and handwaving, this 100% practical book is written by someone with ultimate bottom-line responsibility -- and it shows.
"The book's real strength is the frequent use of recent case studies of companies and individuals that have got their communication and message right, and those, such as BP, that got it terribly wrong. If you do accept Jones's premise that social media create a new climate of openness, this is the closest thing to a guidebook on what to do about it." Emmanuelle Smith, Financial Times, 1st December 2011 'Sharp, smart - and right!' Bob Geldof KBE, musician and activist 'As David Jones explains in this important book, in the future the success stories will be those businesses who truly recognise their role in the Big Society who acknowledge the social as well as the economic value they have the power to create, and who realise the difference we all can make by the decisions that we take.' British Prime Minister, The Right Honourable David Cameron 'This is a fine book, well written and clear, and the message is deeply refreshing - that moral issues count as much if not more than merely financial ones. Thank God for David Jones!' John Simpson, Author, Journalist and BBC World Affairs Editor 'There are many major problems facing the world today. As David Jones argues in Who Cares Wins, business has both a responsibility and an opportunity to be part of the solution and should be a major force for good in helping to solve some of the most pressing problems of our time.' Archbishop Emeritus Desmond Tutu 'Who Cares Wins convincingly makes the case that corporate America's embrace of good causes is no mere feel-good marketing ploy - it's the way of the future.' Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group 'In a world that is more closely connected through social technologies, openness and speed must become core business principles. Jones' work will motivate and inspire you to play an integral role in that change.' Sheryl Sandberg, Chief Operating Officer, Facebook 'Rarely has a title so brilliantly encapsulated the essence of a book. What you would expect perhaps of a clever ad man. Yet in Who Cares Wins David Jones shows that he is so much more: a visionary business leader who has glimpsed the future and it doesn't belong to those advocating the tired old ways of doing business.' Paul Polman, CEO, Unilever PLC 'This book is a great guide to see how business can be a significant partner in the transition to a more sustainable world.' Professor Muhammad Yunus
* Out-behaving the competition: why business now needs to do good to do well * The new world of marketing: creating a successful brand in a dramatically changing world * Leadership in a world of radical transparency * Creating good: the rise of the social entrepreneur * We-volution: how collaboration is changing business * A new idea for a new era: the Social Business Idea(t) * The future: making a decent profit