Digital Impact: The Two Secrets to Online Marketing Success
Author(s): Vipin Mayar & Geoff Ramsey
Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Speaking directly to your customers and really engaging with them is the holy grail of online marketing and this book explains just how to achieve that two way dialogue.
Product Information
VIPIN MAYAR has been the global leader for the MarketingPerformance practice atMcCann Worldgroup, themarketing solutions network that specializes in transforming brands and growing businesses. He was named aniMedia Top 25 Innovator in 2010. GEOFF RAMSEY is cofounder and CEO of eMarketer, the authority on digital marketing trends, media, and commerce. Geoff keynotes at major industry and corporate events around the globe and is frequently quoted in the Wall Street Journal, Forbes, Reuters, NPR, BusinessWeek, and Advertising Age.
Acknowledgments. PART I. Chapter 1 Introduction. Chapter 2 Secret #1: The Right Approach to Performance Measurement. Chapter 3 Secret #2: Magnetic Content: Why Attraction Beats Distraction. PART II. Chapter 4 Search. Chapter 5 Online Display Ads. Chapter 6 Email Marketing. Chapter 7 Social Media: The Newest Frontier. Chapter 8 Mobile: The Always On, Anytime, Anywhere Channel. Chapter 9 Online Video: Delivering Emotional Engagement. PART III. Chapter10 Integration Across Online and Offline Channels. Chapter 11 Digital Dashboards. Chapter 12 Putting it All Together. Index.
General Fields
- :
- : John Wiley and Sons Ltd
- : John Wiley & Sons Ltd
- : 0.497
- : June 2011
- : 228mm X 163mm X 27mm
- : United Kingdom
- : July 2011
- : books
Special Fields
- : Vipin Mayar & Geoff Ramsey
- : Hardback
- : 658.872
- : 320