"'Congratulations! The 80/20 Principle is terrific.' -Al Ries, bestselling author of Focus and Positioning "Through multiple examples, and a punchy down-to-earth commentary, Koch offers the first really useful advice we've seen in a management book for years.' - Business Age""The 80/20 principle is the cornerstone of results-based living. Read this book and use it." Timothy Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek

Richard Koch started his first venture when he was 13. After making the mistake of working for big companies in his twenties, Koch was a consultant with The Boston Consulting Group and partner of Bain & Company. He co-founded LEK Consulting, the most successful, fastest growing and most profitable 'strategy boutique' of the 1980s. In the 1990s he rescued Filofax and Plymouth Gin from near-death, built up Zola Hotels, and co-founded the Belgo restaurant chain and Capstone Publishing. In 2001 he invested heavily in Betfair, a tiny online betting firm shunned by venture capitalists. He played a leading part in making it by far the world's leading betting exchange, worth more than GBP 1.5 billion.. He is the author of 13 books including The 80/20 Individual and Living the 80/20 Way. A self-confessed 'lazy entrepreneur', he lives the 80/20 way in London, Cape Town and the sunniest part of southern Spain.