Category

Business

There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguis... read more

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The End of Wall Street is a blow-by-blow account of America's biggest financial collapse since the Great Depression. Drawing on 180 interviews, including sit-downs with top government officials and Wall Street CEOs, Lowenstein tells, with grace, wit, and razor-sharp understanding, the full story of the end of Wall Street as w... read more

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Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the 'same'?

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Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes cons... read more

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Krissy Kneen was raised by a very protective, quite eccentric family who avoided any mention of sexuality: perhaps it was no coincidence that she became obsessed by the very idea of sex. After leaving home she plunged into a world of voracious exploration, revelling in any variation of sex play she could find. But despite the... read more

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Want to build your own robots, turn your ideas into prototypes, control devices with a computer, or make your own cell phone applications? It's a snap with this book and the Arduino open source electronic prototyping platform. Get started with six fun projects and achieve impressive results quickly.

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Change your job to change your life You no longer need to work nine-to-five in a big company to pay the mortgage, send your kids to school and afford that yearly holiday. You can quit the rat race and start up on your own - and you don't need an MBA or a huge investment to do it. The $100 Startup is your manual to a new way o... read more

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From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'. In a world where wages are virtually stagnant, creative disruption is rocking every industry, globa... read more

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Starting from the simple premise that leaders pursue their own ends, and that populations either have, or more often don't have, the power to constrain them to a significant degree, this book looks at politics, the choices of public policies, and decisions about war and peace as lying outside of conventional thinking about cu... read more

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What happens when one of the biggest media groups in the world sets up its own private security force? What happens when part of this operation goes rogue? News of the World is not the first Murdoch company to be accused of skullduggery. Murdoch's Pirates is about the dark deeds of a secret division of News Corp, based in Jer... read more

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Have you been offered the opportunity to take part in a mentoring scheme, either as a mentor or mentee? What might this involve? How could it benefit you? What exactly is mentoring, anyway? A Greek by the name of Mentor stepped into the shoes of a King for the ten years of the Trojan Wars to develop his son for the responsibi... read more

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In the graveyard of economic ideology, dead ideas still stalk the land. The recent financial crisis laid bare many of the assumptions behind market liberalism - the theory that markets always know best, regardless of the problem. For decades, their advocates dominated economics, and their influence created a system where an u... read more

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We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue ... read more

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Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your v... read more

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Like all of us, though few so visibly, Alan Greenspan was forced by the financial crisis of 2008 to question some fundamental assumptions about risk management and economic forecasting. No one with any meaningful role in economic decision making in the world saw beforehand the storm for what it was. How had our models so utte... read more

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The modern working world is a dangerous place, where game-playing, duplicity and sheer malevolence are rife. Do talent and hard work count for nothing? Is politics everything? In this fascinating expose, Oliver James reveals the murky underside of modern office life. With cutting-edge research and eye-opening interviews, he h... read more

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An insightful, behind-the-scences portrait of the technology giant Apple Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the ... read more

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CSI Global War on Terrorism (GWOT) Occasional Paper (OP) 29, Advice for Advisors: Suggestions and Observations from Lawrence to the Present could not be timelier. While always a mission for some Army units, advising indigenous forces has become a major task for many Army units and for thousands of Soldiers, both Active and Re... read more

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